When Jordan from Waggy Tails Darlington came to us, she had a growing dog walking business built entirely on word of mouth and Facebook. She was getting enough work to keep busy, but she knew she was missing out on customers who were searching Google for dog walkers in Darlington and finding her competitors instead.
Six months later, her website has appeared on Google over 500 times, she is on page 1 for her main keywords, and she is getting clicks from people who had never heard of her before. Here is exactly what happened.
Where Jordan started
Before we built her website, Jordan had no Google presence at all. If someone in Darlington searched "dog walkers darlington" or "dog day care darlington", she was nowhere to be found. All of those potential customers were going to competitors who had websites.
She had a Facebook page which was great for keeping in touch with existing customers, but it was doing nothing for people searching Google. And Google is where most people look first when they need a new service.
What we built
We built Jordan a clean, professional website that clearly showed her services, her area, her pricing, and how to get in touch. Nothing fancy. Just a fast, mobile-friendly site that made it easy for new customers to find her and book in. You can see it live at waggy-tails-darlington.vercel.app.
We made sure the site was set up properly for local SEO. That means Google knows exactly what Jordan does, where she works, and what searches she should show up for.
The results after 6 months
Here are the real numbers from Google Search Console:
- 507 impressions on Google. That means Jordan's business showed up in Google search results 507 times in 6 months.
- 37 clicks through to her website from Google searches.
- Average position 6.7. That is page 1 of Google for most of her keywords.
- 7.3% click-through rate. Well above the average for local search results.
The keywords that matter
The really powerful part is what people are actually searching when they find Jordan:
- "waggy tails darlington" - Position 3.8. Top of page 1 for her brand name.
- "doggy day care darlington" - Position 8.8. Showing up for people searching for dog day care who have never heard of her.
- "dog day care darlington" - Position 10.4. Another variation of the same search.
- "dog walkers darlington" - Position 4.8. Page 1 for the most important keyword in her trade.
- "dog sitting darlington" - Position 6.5. Ranking for services she offers that people search for.
- "dog walking" - Position 5.8. Even showing up for broad, non-location searches.
Before the website, Jordan showed up for none of these. Zero. Every single one of those searches was going to someone else.
The growth trend
The numbers are growing month on month. The graph shows a clear upward trend, especially from June onwards. As Google gets more confident about the site, it shows it to more people. This is the compounding effect of having a website. Every month it gets stronger.
What this means for your business
Jordan's story is not unusual. It is what happens when a local business goes from having no website to having a proper one that is set up correctly.
If you run a dog grooming business, a cleaning company, a trade, a salon, or any kind of local service, the same thing will happen for you. People in your area are already searching Google for what you do. Right now, if you do not have a website, every single one of those searches is going to your competitors.
507 impressions in 6 months. That is 507 times a potential customer could have seen your business but did not because you were not there.
If you want the same results Jordan is getting, get in touch and we will sort you out.