If you are a painter and decorator covering Durham, Darlington, or anywhere in County Durham, you probably get most of your work through recommendations. And that is great. But recommendations have a ceiling. A website removes that ceiling and brings in enquiries from people who have never heard of you before.
Painting and decorating is perfectly suited to a website
Your work is visual. A tired, dated room next to the same room freshly painted and wallpapered. That transformation is incredibly powerful in photos. Before and after galleries on a website sell your services better than any leaflet or business card ever could.
And unlike some trades where the finished product is hidden behind a wall, your work is visible. People see it every day. That makes your portfolio your most powerful marketing tool.
What people search for
Every week, people in your area are typing things into Google like:
- "Painter and decorator Durham"
- "Decorator near me Darlington"
- "House painting Bishop Auckland"
- "Wallpaper hanger Newton Aycliffe"
- "How much to paint a room County Durham"
If you do not have a website, you are not showing up for any of these. Every one of those searches is a potential customer looking to hire someone right now.
The Durham and Darlington market
There are thousands of homes across Durham, Darlington, Bishop Auckland, Newton Aycliffe, Spennymoor, Shildon, and Sedgefield. New builds that need finishing. Period homes that need careful work. Landlords who need properties turned around between tenants. Commercial properties that need refreshing. All of those customers are searching online.
And here is the good news. Search for "painter decorator" in most of these towns and you will barely find anyone with a proper website. The competition online is almost non-existent. A single website could put you at the top of Google across the whole area.
What your website needs
- Before and after photos. This is your number one selling tool. Take them on every job.
- Services. Interior painting, exterior painting, wallpapering, coving, commercial decorating. List everything.
- Areas covered. Name every town and village you work in.
- A free quote form. Let people describe their project and request a quote online.
- Reviews. Homeowners want to trust the person coming into their house. Google reviews build that trust.
Landlord and commercial work
One thing a lot of decorators miss is the commercial and landlord market. Property managers, landlords with multiple rentals, estate agents who need properties freshened up before viewings. These people search online for reliable decorators. If your website mentions commercial and landlord work, you open up a whole stream of repeat business.
If you are a painter and decorator in Durham or Darlington who wants a fuller diary, get in touch and we will build you a website that brings in the work.