If you are a dog groomer, chances are you have built your client list through word of mouth and Facebook. And that is brilliant. But here is the thing. Every single day, people in your area are searching Google for "dog groomer near me" and if you do not have a website, they are booking with someone else.
What happens when someone searches for a dog groomer
A dog owner moves to a new area. Their cockapoo needs a groom. They pull out their phone and search "dog groomer" followed by their town. Google shows them a map with local businesses and a list of websites underneath. If you are not there, you do not exist to that person. They will book with whoever shows up first.
This is happening right now in towns all over the North East. Darlington, Durham, Houghton le Spring, Chester-le-Street, Sunderland. Hundreds of dog owners searching every week.
Facebook is not enough
A lot of dog groomers rely on their Facebook page as their only online presence. It works for keeping in touch with existing clients, but it has serious limits. Facebook decides who sees your posts. Your page barely shows up on Google. And when a new customer finds your Facebook page, they see a timeline of random posts instead of a clear list of your services and prices.
A website gives you a proper home online. Your services laid out clearly. Your prices if you want to show them. Photos of your best grooms. Your Google reviews. A phone number or booking link front and centre. Everything a new customer needs to decide you are the one they want.
Dog grooming is a visual business
You have a massive advantage over most businesses. Your work looks amazing in photos. A scruffy, matted dog next to the same dog freshly groomed and looking gorgeous. Those before and after shots are incredibly powerful. A website with a gallery of your best grooms sells your skills better than any advert.
It fills the quiet days
Every groomer has days where the diary is not full. A website works for you around the clock. Someone browsing at 10pm on a Sunday sees your site, loves your work, and books in for Tuesday. You wake up to a new booking without lifting a finger.
What a dog grooming website needs
- Your services. Full groom, puppy groom, bath and brush, nail trims. List them clearly.
- Photos. Before and after shots of real dogs you have groomed. Not stock photos.
- Your location. Where you are based and which areas you cover.
- Google reviews. Show them off. Dog owners trust reviews more than anything.
- A way to book. Phone number, contact form, or online booking. Make it simple.
The competition is low
Search for "dog groomer" in most North East towns and you will find very few groomers with proper websites. Most just have Facebook pages. That means getting onto page one of Google is realistic within weeks, not months. One decent website puts you ahead of nearly every other groomer in your area.
If you are a dog groomer who wants a steady stream of new bookings without relying on Facebook alone, get in touch and we will build you a site that does the work for you.