Case Study2026-08-12·4 min read

How Becca's Paws N Claws Went from Zero Online Presence to Fully Set Up in a Day

A brand new pet care business in Spennymoor needed to get online fast. Here is how we built her a professional website, set up Google, and got her found by local pet owners.

When Becca got in touch, she was just starting out. She had experience looking after all kinds of animals, dogs, cats, small mammals, reptiles, aquatics, but she had no website, no Google listing, and no way for people to find her online. Everything was word of mouth and the odd Facebook post.

She knew she needed to look professional if she wanted to compete with established pet care businesses in Spennymoor and County Durham. But she was also starting on a tight budget, so every penny had to count.

The problem

Becca had no online presence at all. If someone in Spennymoor searched Google for pet care, dog sitting, or any of the services she offered, she was completely invisible. The businesses showing up were the ones with websites, Google reviews, and proper profiles. Becca had none of that.

She also needed to show potential customers that she was trustworthy and experienced. When you are handing over your pet to someone, you want to see a proper setup, not just a phone number on Facebook.

What we built

We built Becca a clean, professional website at beccaspawsnclaws.co.uk that covers everything a potential customer needs to see:

  • All her services laid out clearly, from dog walking and pet sitting to small mammal and reptile care
  • Service area information so people know she covers Spennymoor and surrounding areas
  • Contact details front and centre, making it easy to get in touch
  • Social media links connecting to her Facebook and Instagram
  • Mobile-friendly design because most people will find her on their phone

The site is fast, looks professional, and gives people the confidence to pick up the phone.

Getting found on Google

A website on its own is not enough. We also set up the technical SEO side of things so Google could start indexing the site straight away:

  • Submitted a sitemap to Google Search Console
  • Added proper meta tags, Open Graph data, and structured markup
  • Set up a robots.txt file so search engines know what to crawl
  • Helped Becca set up and verify her Google Business Profile

Within days of launching, Google had indexed the site and it was starting to appear in search results for pet care in Spennymoor.

The result

Becca went from having zero online presence to a fully professional setup in a single day. She now has a website that builds trust, a Google Business Profile that shows up in local searches, and the foundations in place for long-term growth.

She has already picked up her first Google review and is building a reputation that will keep growing as more people find her online.

What this means for other new businesses

Starting a business is hard enough without worrying about websites and SEO. But the reality is that most people search Google before they do anything else. If you are not there, you are missing out on customers every single day.

The good news is it does not have to be complicated or expensive. A clean website, a Google Business Profile, and proper SEO setup is all you need to start showing up. The rest builds over time as Google gets to know your site and customers leave reviews.

If you are starting a new business and need to get online, get in touch. We will get you set up properly from day one.

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